• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

BDC Averages.

When the asteroid hit, do you think all the T-Rex's were gone in an instant? Or were there a few that hung-on, and lived the Good Life for a few more years?

John, there is no doubt that I am a relic. I don't question what Eley said but I am amazed by it. 2013 was a good sales year and a lot of dealers are not profitable? Dealerships have always fallen into three groups: Market leaders, Average dealers and Sub-par dealers with the smallest being Market leaders. This group thrives even during the bad times and often picks up market share. The difference is always an outstanding culture and good people.

If you have an adequate number of quality, well trained salespeople why do I need to add another layer to take phone calls and answer emails?

John, have you ever gone to the horse races? The horses are very expensive thoroughbreds ridden by the best jockeys. Those jockeys love the horses but they still use a whip.
 

✨ AI Highlights

# BDC Averages Summary A BDC manager asks whether her 20% appointment-setting rate and 30-50% sales conversion are normal benchmarks. Experienced professionals advise that while industry standards exist (typically 40% sets, 50% shows, 60% sells), establishing a personal baseline and focusing on month-over-month improvement matters more than hitting external benchmarks, especially since lead sources, market competition, and individual dealership conditions significantly impact results.

Replies Views 41 36,820 Started Last Reply