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"Buy My Volvo" video goes viral on You Tube. 1.4 million views

AI Summary

# Summary Automotive professionals discuss a viral "Buy My Volvo" YouTube video (1.4M views) that humorously describes a car's basic features, with one dealer joking about adopting similar statements in vehicle descriptions. A commenter notes that consumer-produced humorous car sale videos have proven successful—citing Nissan's purchase of a viral Craigslist Maxima ad—and raises the question of whether dealer-created humorous videos could work equally well or if authenticity would be lost.

Love that video! It reminds me of the other consumer produced Craigslist video that made the rounds a few months ago. The guy was selling is Nissan Maxima and the video garnered so much attention that Nissan Motor Company actually purchased it.

Nissan Bought The Maxima From That Brilliant Craigslist Ad, Now Tell Them What To Do With It

I wonder how customers would perceive these videos if we as dealers made them? Would the sense of humor be lost in any way? I may have to put it to the test soon as people seem to obviously like humorous car sale videos. Thoughts?
 

✨ AI Highlights

# Summary Automotive professionals discuss a viral "Buy My Volvo" YouTube video (1.4M views) that humorously describes a car's basic features, with one dealer joking about adopting similar statements in vehicle descriptions. A commenter notes that consumer-produced humorous car sale videos have proven successful—citing Nissan's purchase of a viral Craigslist Maxima ad—and raises the question of whether dealer-created humorous videos could work equally well or if authenticity would be lost.

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