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A dealer shares his CarGurus Top Rated Dealer 2018 award with a mocking photo placement, expressing frustration that the platform undermines dealer pricing by telling customers unrealistic discount expectations (20% below MSRP or $2000 below invoice). Other dealers agree that CarGurus' messaging about what constitutes a "good deal" disrespects dealerships and their sales strategies. The thread reflects dealer frustration with third-party rating platforms that influence customer expectations in ways dealers view as unfair.
I'd be more respectful to them if they would stop telling our customers that a "good deal" on a new car is 20% below MSRP or $2000 below invoice. Until then.......
I'd be more respectful to them if they would stop telling our customers that a "good deal" on a new car is 20% below MSRP or $2000 below invoice. Until then.......
A dealer shares his CarGurus Top Rated Dealer 2018 award with a mocking photo placement, expressing frustration that the platform undermines dealer pricing by telling customers unrealistic discount expectations (20% below MSRP or $2000 below invoice). Other dealers agree that CarGurus' messaging about what constitutes a "good deal" disrespects dealerships and their sales strategies. The thread reflects dealer frustration with third-party rating platforms that influence customer expectations in ways dealers view as unfair.