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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
California dealers are complaining about Carjojo, an online broker that scrapes dealer inventory and pricing from multiple sources, then republishes vehicles at unauthorized prices and charges customers reservation fees—all without dealer authorization or proper licensing. Participants view the business model as deceptive and unethical, with one dealer questioning whether Carjojo has any legal right to access, monetize, and advertise their inventory. The consensus is strongly negative: dealers see this as fraudulent price advertising and an assault on dealer integrity, with little support for the practice even in its current form.