• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

ChatGPT - This is pretty awesome :)

The 2 big things I've learned from ChatGPT so far:

1. It still can't create something from nothing - it's borrowing, combining and configuring content for the most part
2. It's surprising how many jobs can be replaced by something that can't create
 
Will we see a day when the pejorative "like a used car salesman" is replaced by "like an AI content generator?" ;)


This post is in jest... I'm absolutely bullish on AI assistants and the vast majority of used car salesman I know are standup individuals. If you haven't seen this LI post from Ciocca, it is worth the read, but the pictures tell the story.

 

✨ AI Highlights

# Summary Automotive dealers discuss ChatGPT's practical applications in their industry, with uses ranging from generating service email blasts and sales training content to creating marketing copy and lead generation materials. While participants acknowledge the tool's efficiency for automating rote tasks, several caution against using it for customer-facing interactions due to accuracy issues and the importance of relationship-building. The broader consensus suggests ChatGPT represents significant disruption ahead—favoring car dealers and data gatekeepers while threatening third-party vendors and traditional automotive platforms like Autotrader and Edmunds.

Replies Views 139 44,870 Started Last Reply