ChatGPT - This is pretty awesome :)

[Rick Buffkin]

Hold up! What in the holy mother of QR Code Generators is going on here?

 

[craigh]

This QR code maps to:
SMSTO:867-5309:Jenny, I've got your number. I need you to take mine."

Normally we would setup an SMS like:
sms:+15558675309?body=Jenny%20take%20my%20number.

Never seen that before, but it worked immediately on my Pixel Pro.

 

[qosha]

That's a pretty awesome plugin. Normally there are a bunch of steps in the process. Not exactly sure who's paying the backend texting costs here...

 

[Todd Thompson]

Late but I thought you may appreciate a couple AI use cases:
In our inhouse sales app, AI generated responses. Always different, well written, no typos. Choose type of response and it gets generated. Just hit the regenerate button and it writes a new one if you'd like to see another option. Email, Text.

AI Vehicle generated descriptions (this is just running on a few new Mazda's at one of our dealerships for testing. Will run all dealers starting next week. Always different, well written, we then push to all 3rd party, cancel VAuto description tool (cost saving) and goes everywhere we want it to go which vauto doesn't do:

2024 Mazda CX-5 in Dartmouth, NS
2024 Mazda CX-5 in Dartmouth, NS

 

[jon.berna]

Todd that's pretty cool, it got me thinking. What's the actual % of descriptions that are human made. It has to be <5% now.

One of the things you could do is create a master list of features ranked by customer desirability, then index that against each cars actual features. In the prompt include the list of the features you want GPT to prioritize in the writing. You'll see keyless entry is the first feature it talks about which is table stakes not a standout feature. This method could add more punch

 

[Todd Thompson]

Todd that's pretty cool, it got me thinking. What's the actual % of descriptions that are human made. It has to be <5% now.

One of the things you could do is create a master list of features ranked by customer desirability, then index that against each cars actual features. In the prompt include the list of the features you want GPT to prioritize in the writing. You'll see keyless entry is the first feature it talks about which is table stakes not a standout feature. This method could add more punch

Great suggestion. We do pull the more desirable options, just no ranking. Also we try to bear in mind that the options are listed on their own anways, so didn't want to regurgitate a bit laundry list of options.
Ranking them is interesting though. Will give it some thought.
May use a ranking to overlay some on image

 

[Todd Thompson]

Todd that's pretty cool, it got me thinking. What's the actual % of descriptions that are human made. It has to be <5% now.

One of the things you could do is create a master list of features ranked by customer desirability, then index that against each cars actual features. In the prompt include the list of the features you want GPT to prioritize in the writing. You'll see keyless entry is the first feature it talks about which is table stakes not a standout feature. This method could add more punch

I'd suggest very few are human made. Most are blank/no description. Beyond that, many are cut and paste same gibberish over and over. Hopefully will help SEO a bit and unique write ups being carried through to 3rd party etc. will help set them apart a bit.

 

[craigh]

Great suggestion. We do pull the more desirable options, just no ranking. Also we try to bear in mind that the options are listed on their own anways, so didn't want to regurgitate a bit laundry list of options.
Ranking them is interesting though. Will give it some thought.
May use a ranking to overlay some on image

Paging @joe.pistell

 

[joe.pistell]

haha @craigh knows this is my happy place.
Structured Data + Creative Merchandising = Magic

 

[joe.pistell]

@Todd Thomspon Everything dovetails off of structured data. Once you have that nailed, everything falls into place (we're 60 weeks into that battle . Image annotation is 1st, then, creating a Comment Generator (CG) should happen in the 1st Q.

Here is the structure of the CG narrative:
a) Opening Paragraph:
b) Product Feature Descriptions:
c) Test Drive Invitation:
d) Dealer's Unique Selling Proposition:

Here's a sample of a CG* using your VIN**

Get ready to elevate your driving experience with the brand new 2024 Mazda CX-5 2.5 S Preferred, where elegance meets efficiency in a stunning Rhodium White Metallic finish. This crossover isn't just a vehicle; it's a statement on wheels. From its responsive SKYACTIV-G 2.5L engine to the luxurious leather-upholstered seats, every detail is crafted to enhance your journey. Remember, The deals are great at Exit 8 in Dartmouth at the top of Baker Drive!​

​

Safety: Your peace of mind is paramount in the Mazda CX-5, equipped with Advanced Smart City Brake Support and Pedestrian Impact Prevention. Feel secure with features like Lane Keep Assist, Rear Cross Traffic Alert, and Blind Spot Monitoring. Each journey is safer with these intuitive technologies at your side.​

​

Seating: Step into comfort with heated front seats and power-adjustable driver's seat, ensuring a personalized and comfortable driving experience. The leather upholstery adds a touch of luxury, making every trip a pleasure.​

​

Entertainment Technology: Stay connected and entertained with Android Auto/Apple CarPlay, a Bose audio system, and Bluetooth streaming. Whether you're navigating through the city or enjoying your favorite tunes, technology is at your fingertips.​

​

Exterior: The Mazda CX-5 dazzles with a first-row sliding and tilting glass sunroof and elegant metal-look front bumper inserts. Its design is as functional as it is stylish, with a power liftgate for easy access to the cargo area.​

​

Other Features you'll love: Experience the ease of Mazda Radar Cruise Control and the convenience of smart device engine start. The I-ACTIV AWD ensures a smooth ride in any weather, making every drive an adventure waiting to happen.​

​

Click Here to book your test drive. Discover the joy of driving the Mazda CX-5 with a personalized test drive. With 94 similar models in stock, explore a variety of options to find your perfect match. Experience why test driving is the key to finding your dream car.​

​

At Steele Auto Group, located at Exit 8 in Dartmouth, we're not just selling cars; we're building relationships. Our commitment to integrity, innovation, and community shapes every customer experience. Embrace the journey with a dealership that values your needs, champions diversity, and invests in the community. Call us today and be part of a family that cares beyond the drive.​

This is a rough draft. The framework that crafts the narrative is most important. Nail the framework 1st, then, the rest is easy to tweak.

Todd, our confidence in our future make us highly transparent. We're very different. Ping me if you want to talk.

Joe

*GPT4
**This is my 1st look at Canadian VIN