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Completing Your Digital Presence With Social

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# Summary Katie Barth argues that modern car dealers must adopt a strategic social media approach—particularly Facebook—to proactively reach consumers rather than waiting for in-market buyers to come to them. With 1.55 billion Facebook users, 70% of whom are daily active users, social platforms represent a critical channel that dealers can no longer ignore as part of a balanced digital, traditional, and social marketing strategy. The post emphasizes that Facebook's value extends beyond organic reach and reputation management, positioning paid social targeting and retargeting as essential tools for keeping dealerships top-of-mind with potential customers.

Katie Barth

Katie Barth

Green Pea
Oct 28, 2015
7
1
First Name
Katie
#1
It takes more than just chance to reach today’s consumer. We can no longer assume that in-market buyers will come to us– instead, dealers must take a strategic approach, utilizing targeting and retargeting to put themselves at the forefront of the consumer’s mind. That means developing a well balanced approach: digital, traditional, and an area previously untouched by auto: social. Being on Facebook is no longer about reputation and community management, or relying solely on inefficient organic reach tactics. With more than 1.55 billion users on Facebook– 70% being engaged, daily users– this is a platform dealers can’t afford to ignore.

See the infographic below for a more detailed look a the role of social in automotive:​

Facebook_Infographic2.png
​
Originally posted on www.purecars.com.
 

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# Summary Katie Barth argues that modern car dealers must adopt a strategic social media approach—particularly Facebook—to proactively reach consumers rather than waiting for in-market buyers to come to them. With 1.55 billion Facebook users, 70% of whom are daily active users, social platforms represent a critical channel that dealers can no longer ignore as part of a balanced digital, traditional, and social marketing strategy. The post emphasizes that Facebook's value extends beyond organic reach and reputation management, positioning paid social targeting and retargeting as essential tools for keeping dealerships top-of-mind with potential customers.

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