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data base marketing

AI Summary

A dealer seeks recommendations for database marketing platforms that can extract customer data like payoff amounts, mileage, and vehicle value to market to their owner base. Three solutions are recommended: Deal Activator, VinSolutions (which offers multi-channel campaigns including direct mail and email), and Golddigger by eleadCRM (available as a standalone product with call center support). The key insight is that success in database marketing depends on combining the right platform with targeted lists, appropriate messaging frequency, and integrated follow-up channels like direct mail and phone calls.

Garrett, I've used and continue to use Golddigger from eleadcrm. You can get Golddigger as a stand alone product, you don't need to use their CRM. They also have a call center to back it up.

I run targeted campaigns monthly for all my dealers with success. Keep your lists targeted, find the right frequency combined with the right message at the right time and data base marketing backed with direct mail and followup phone calls will yield you some strong success.
 

✨ AI Highlights

A dealer seeks recommendations for database marketing platforms that can extract customer data like payoff amounts, mileage, and vehicle value to market to their owner base. Three solutions are recommended: Deal Activator, VinSolutions (which offers multi-channel campaigns including direct mail and email), and Golddigger by eleadCRM (available as a standalone product with call center support). The key insight is that success in database marketing depends on combining the right platform with targeted lists, appropriate messaging frequency, and integrated follow-up channels like direct mail and phone calls.

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