Has anyone used DealerTrack's CRM tool? We are looking at this tool and would like to hear some opinions of current/past users. Thanks!
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DealerTrack CRM
- Thread starter ctraughber
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AI Summary
A dealer inquires about DealerTrack's CRM tool, and responses indicate it is a basic solution suitable for dealerships new to CRM systems but lacking advanced features needed for more sophisticated operations. One user with extended CRM experience switched from DealerTrack CRM to Dealer Socket after a few months, suggesting the tool has significant limitations for established dealerships with complex needs. The thread implies DealerTrack CRM may serve as an entry-level option but is not recommended for dealers requiring robust functionality.
It's fairly basic, probably fine for a dealership to 'start' with.
We tried it after using Contact Manager for years and found it just didn't have the features we needed with our advanced usage. We quickly (and traumatically) switched over to Dealer Socket after a couple months with Dealer Track CRM.
We are also on Dealer Track DMS (in Canada).
Karen Ann
We tried it after using Contact Manager for years and found it just didn't have the features we needed with our advanced usage. We quickly (and traumatically) switched over to Dealer Socket after a couple months with Dealer Track CRM.
We are also on Dealer Track DMS (in Canada).
Karen Ann
✨ AI Highlights
A dealer inquires about DealerTrack's CRM tool, and responses indicate it is a basic solution suitable for dealerships new to CRM systems but lacking advanced features needed for more sophisticated operations. One user with extended CRM experience switched from DealerTrack CRM to Dealer Socket after a few months, suggesting the tool has significant limitations for established dealerships with complex needs. The thread implies DealerTrack CRM may serve as an entry-level option but is not recommended for dealers requiring robust functionality.
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