While I believe most PEOPLE deserve a second chance, True Cars does not. Their apparent motive in their business model is to use key information from the dealers AGAINST them. If given a second chance, IMO, they would simply re-employ their vision with a greater degree of subtlety. Fool me once shame on you....
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Does TrueCar deserve a second chance?
- Thread starter Jeff Kershner
- Start date
My company jumped on the TC band wagon as soon as we could. They still provide pretty solid leads.
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# Summary Dealers debate whether TrueCar, a third-party lead provider that faced industry backlash, deserves another chance after becoming an AutoCon 2012 sponsor. Critics highlight predatory practices like threatening dealers for pricing above quotes and adding uninstalled add-ons to vehicles, while others argue it could work if the financial equation favors dealers and TrueCar can deliver quality leads. The consensus leans skeptical, with experienced dealers warning that TrueCar's growth could create unhealthy dealer dependence and a "cut throat" market, suggesting the industry should starve it out rather than embrace it.
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