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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Is that because they’re getting ready to sell the company to CDK for $600 Million? That couldn't have anything to do with it, could it? Maybe now they'll start charging us for our own data! *Too soon?
@Jeff Kershner - honestly, they are probably hoping this fizzles out much like anything that runs on a newscycle. As they might not have the right response to this matter or a response at all. This is not attention they want right now, clearly. If anything, it is disappointing because this was all meant to open a dialogue. Especially given that this conversation is not necessarily about who is right or wrong. It is about what a dealer ought to be able to do with his or her data. And if a vendor has "suggestions" and/or "ideas" to better assist the dealer then let's talk! I just want to get their true perspective on this vs. the memo that was sent out without warning. Where are the monthly newsletters? Where are the educational articles or videos?
# Summary
Dealers debate whether CRM providers should automatically opt out inactive customers based on their own definitions of "active relationship," with the original poster arguing this constitutes inappropriate data control. The discussion reveals a key tension: CRM providers claim legal obligation to prevent spam compliance violations (particularly CASL in Canada and telemarketing laws), while dealers argue the CRM cannot accurately determine relationship status and that responsibility should fall on dealers themselves or specialized email vendors.