- Apr 7, 2009
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- 2,488
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- 10
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- Joe
To sweeten the deal - I'm trying to get Larry Bruce in the acquisition.
ahhh... I fail to connect AutoTrader, Larry Bruce and Sweeten.
To sweeten the deal - I'm trying to get Larry Bruce in the acquisition.

# Summary AutoTrader's May 2011 acquisition of Jeff Kershner, a provider of dealer CRM, website, and sales management solutions, is announced in a formal post that quickly devolves into humorous banter among DealerRefresh members. The replies consist mainly of jokes and light-hearted ribbing about the acquisition, with Jeff Kershner himself chiming in to joke about becoming rich and attempting to include colleague Larry Bruce in the deal. The thread offers no substantive discussion of the acquisition's business implications, serving instead as a casual celebration among industry peers.