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Facebook Vehicles Tab on Business Pages

Is anyone seeing any success with their Facebook Vehicles Tab on their business profile page?
This seems different then marketplace.

Is it worth while to use it?
Worthwhile to use because it's free, but don't expect a ton of action.

Pretty easy to setup if you have a vehicle catalog already, here's a how-to slide from my presentation at Brian Pasch's latest conference:

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Reactions: Jeff Kershner