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Could this be applied in the US? Maybe in larger cities... prices up to a third cheaper? I wonder what the dealers think?
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Fiat Chrysler Automobiles (FCA) said it has teamed up with U.S. internet giant Amazon to start selling cars online at prices up to a third cheaper than available elsewhere. Full Article
Amazon Prime available! Italian Article
They also released a special edition Mini Cooper about a month ago in India.
This is a problem that dealerships and OEMs are trying to solve now. The balance between automotive Ecommerce and brick and mortar experience. Many have developed partnerships that allow for at minimum a speeding up of in store processes if not fully allowing an online transaction.
The bigger problem and the secret sauce to being a national player in online vehicle sales is the logistics infrastructure needed to pull this off. Amazon has a huge head start there.
Fiat Chrysler's partnership with Amazon to sell vehicles online at discounted prices sparks discussion about whether this model could expand to the U.S. market. A respondent notes that online vehicle sales are already happening in the U.S. through independents and that Amazon has experimented with automotive sales internationally, highlighting the industry challenge of balancing e-commerce with traditional dealership experiences. The thread identifies that managing this balance and developing partnerships to streamline in-store processes represents the real hurdle for becoming a national player in online automotive sales.
