You would think that after a long time in the car business, I would be immune to sticker shock. I noticed a 2012 Fiat convertible for $31,900. Somebody is going to have to have some serious skills.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Fiat Convertible
- Thread starter ddavis
- Start date
AI Summary
# Summary Automotive professionals react with shock to a $31,900 asking price for a 2012 Fiat convertible, questioning what sales skills would be needed to move such an overpriced vehicle. The conversation devolves into lighthearted banter about using celebrity endorsements (particularly J.Lo) as a marketing strategy to sell an otherwise undesirable car, with participants joking that conventional appeal alone won't move the inventory. The thread illustrates both the industry's awareness of unrealistic pricing and the tongue-in-cheek humor dealers use when facing difficult sales situations.
- Apr 28, 2009
- 1,163
- 363
- Awards
- 7
- First Name
- Jerry
- Apr 20, 2009
- 715
- 745
- Awards
- 10
- First Name
- Ryan
...and at $31,900, J Lo seems to be a good choice for the job, unless of course that Kardashian girl is available
For me to spend $31,900 for a Fiat, it needs to come with J Lo in the passenger seat.
- Apr 16, 2009
- 164
- 32
- Awards
- 5
- First Name
- Blake
...and at $31,900, J Lo seems to be a good choice for the job, unless of course that Kardashian girl is available
If a Kardashian came with the car I wouldn't pay $1...
- Apr 20, 2009
- 715
- 745
- Awards
- 10
- First Name
- Ryan
No worries Blake, she wouldn't stay with you long and she'd take half the car with her
OK, OK, OK.... I KNOW it's sexist, but THIS is how you sell a FIAT. J Lo who?
- May 1, 2005
- 4,728
- 1,911
- Awards
- 12
- First Name
- Jeff
- Apr 16, 2009
- 164
- 32
- Awards
- 5
- First Name
- Blake
- May 1, 2006
- 3,907
- 2,882
- Awards
- 13
- First Name
- Alex
I honestly never thought a Fiat would get me excited until now.
at the beginning. 
at the end. Definitely a 3F car. 
✨ AI Highlights
# Summary Automotive professionals react with shock to a $31,900 asking price for a 2012 Fiat convertible, questioning what sales skills would be needed to move such an overpriced vehicle. The conversation devolves into lighthearted banter about using celebrity endorsements (particularly J.Lo) as a marketing strategy to sell an otherwise undesirable car, with participants joking that conventional appeal alone won't move the inventory. The thread illustrates both the industry's awareness of unrealistic pricing and the tongue-in-cheek humor dealers use when facing difficult sales situations.
Replies
Views
10
5,636
Started
Last Reply
Latest posts
-
Where Dealership SEO Growth Often Comes From
- Latest: darrenstromain
-
