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Follow Up phone calls

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A dealer asks for best practices on phone follow-up frequency for uncontacted leads, and Dean advises a standard approach of one morning and one evening call per day, while emphasizing that strategies should flex based on individual customer preferences. The key insight is that there's no one-size-fits-all rule, but after three days of failed contact attempts via phone and email, escalating to the franchise sales manager keeps leads warm and ensures visibility.

Robbie Beacham

Robbie Beacham

Oct 31, 2009
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Robbie
#1
Been following the site for a while (great information by the way) and decided it's time for a question. Wondering how everyone does there phone follow ups? How many times do you call in a day if there is no answer? Is it one and done and then call the next day, or one in the a.m. and one in the p.m. or does it vary by customer? Thanks for the input.
 
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#2
Great question Robbie!
My team generally call once am and then pm the same day. But one rule is always adhered to: Never assume everyone is the same.
Initially it's just trying to make contact of course. However, if there is no contact after three days of phone and email attempts, I encourage the team to contact the Sales manager of the franchise that has the car the customer enquired on to let them know and to be on the look out for the customer.
The fact that we are all individuals makes it hard to stick to one hard and fast rule. Some consider 2 calls a day harassing, others like it.
Hope that helps!
Dean
 
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A dealer asks for best practices on phone follow-up frequency for uncontacted leads, and Dean advises a standard approach of one morning and one evening call per day, while emphasizing that strategies should flex based on individual customer preferences. The key insight is that there's no one-size-fits-all rule, but after three days of failed contact attempts via phone and email, escalating to the franchise sales manager keeps leads warm and ensures visibility.

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