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Free Spam, No Not the Ham

AI Summary

A dealer criticizes CarGurus's free anonymous email lead service as spam-like and ineffective, citing issues with delivery reliability (5-attempt limit), poor lead quality, and operational headaches like manually removing leads from marketing lists. The poster concludes that paying for targeted organic AdWords and PPC campaigns delivers significantly better results at a lower cost than accepting high-volume free leads. The underlying concern is that free lead sources may prioritize quantity over quality and come with hidden costs in time and effort.

derrickwoolfson

4 Pounder
Sep 10, 2014
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Derrick
This whole anonymous email BS from CarGurus (free leads) is for crap. How is this not hitting spam? And you get 5 attempts before the anonymous email is cut off? Free is not always good. And we know, first hand, that there is always a catch! Are they hurting for account retention? (it is evident). There is a lot of disinterest in third-party leads right now, and rightfully so! No wants SPAM.

Only thing I can think of is for those dealers that just see 100+ leads and get excited overlook the crap they have just received. We stopped the service because we can spend a third of the money on organic AdWords & PPC and get much better results!

P.S. it took an hour and a half to remove their spam leads from a marketing list for an email campaign - I wish I could have called them (personally) to hand remove the crap they sent.

Who else is over this third party lead non-sense paid or not?
 

✨ AI Highlights

A dealer criticizes CarGurus's free anonymous email lead service as spam-like and ineffective, citing issues with delivery reliability (5-attempt limit), poor lead quality, and operational headaches like manually removing leads from marketing lists. The poster concludes that paying for targeted organic AdWords and PPC campaigns delivers significantly better results at a lower cost than accepting high-volume free leads. The underlying concern is that free lead sources may prioritize quantity over quality and come with hidden costs in time and effort.

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