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A cool feature that WTSO.com used to offer their subscribers (I guess they moved to a different email marketing service) was a Pause feature. This allowed the subscriber to "pause" their email subscription for a defined length of time. You could pause your email subscription for:
1 Week
5 Weeks
2 Months
3 Months
Granted, they sent out an email for every new Wine special (countdown), so you would often get several (3-15) a day. I remember really appreciating that feature because I didn't want to unsubscribe but I wasn't looking to purchase anymore wine for a few weeks or so.
# Summary
The thread addresses how to re-engage customers who have opted out of email communications, with contributors emphasizing that the root cause is typically poor email value rather than a technical problem. The consensus key insight is that dealers should focus on improving email quality and relevance for engaged subscribers before attempting to win back opt-outs, and alternatively can use preference centers or incentives (like gift cards) to make re-engagement easier without changing underlying messaging issues.
