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Graduate student in need of dealer interviews

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A UCLA graduate student requests interviews with dealers to research CRM system effectiveness, costs, and their impact on sales from existing customers, offering Starbucks cards as compensation and promising to share final findings on purchase funnels and dealer spending optimization. The student subsequently posts a shortened SurveyMonkey link for those unable to commit to a full interview. No substantive dealer responses or conclusions are documented in the thread—it functions primarily as a research recruitment post rather than a discussion generating industry insights.

E

erikh

Lot Lizard
Mar 20, 2013
8
0
First Name
Erik
#1
Hi Dealerrefresh.com members,

I'm a graduate student at UCLA and I'm researching how the internet is affecting car dealerships and their sales process. I'm currently gathering data on the CRM systems in use and how effective dealers think they are; more specifically how dealers currently use them to increase sales from existing customers, what they are currently costing, etc. It won't take more than 20-25 minutes and I can send you a Starbucks card in return. Please email me at erik.heiberg.2013@anderson.ucla.edu if you would be willing to spare a few minutes of your time, or reply with how I can contact you within this thread. Many, many thanks in advance for your time!

Regards,

Erik Heiberg
 
#2
I should also mention that I am happy to share the final data with those interested. It should include an updated purchase funnel for car buying and how to optimize your spend as a dealer throughout the purchase process to lower costs and increase sales.

Thanks again in advance!

Erik
 
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A UCLA graduate student requests interviews with dealers to research CRM system effectiveness, costs, and their impact on sales from existing customers, offering Starbucks cards as compensation and promising to share final findings on purchase funnels and dealer spending optimization. The student subsequently posts a shortened SurveyMonkey link for those unable to commit to a full interview. No substantive dealer responses or conclusions are documented in the thread—it functions primarily as a research recruitment post rather than a discussion generating industry insights.

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