Dealership managers across the U.S. share January 2011 sales performance updates, with many citing weather disruptions (particularly heavy snow in the Northeast) and lack of promotional incentives as headwinds. While most dealers report struggling to meet targets—particularly Honda dealers facing a non-promotional month—a few bright spots emerge, including one Ford dealer significantly outperforming regional competitors and another Toyota dealer benefiting from unexpected Saab sales. The overall sentiment is cautious, with soft lead counts and mediocre-to-struggling performance being the norm, though a handful of dealers managed to exceed targets despite challenging conditions.
Dealership managers across the U.S. share January 2011 sales performance updates, with many citing weather disruptions (particularly heavy snow in the Northeast) and lack of promotional incentives as headwinds. While most dealers report struggling to meet targets—particularly Honda dealers facing a non-promotional month—a few bright spots emerge, including one Ford dealer significantly outperforming regional competitors and another Toyota dealer benefiting from unexpected Saab sales. The overall sentiment is cautious, with soft lead counts and mediocre-to-struggling performance being the norm, though a handful of dealers managed to exceed targets despite challenging conditions.
