# Summary Matthew Pollock seeks advice on recruiting Generation Y employees to his dealership, as he struggles to find younger workers willing to adopt modern sales tools and processes. The thread reveals a generational divide: older contributors like ddavis criticize Gen Y work ethic and suggest recruiting military veterans instead, while joe.pistell argues the real issue isn't Gen Y but rather that dealerships fail to present car sales as an appealing, modern career with strong company culture and attractive messaging. The consensus recommendation centers on creating a unique, fun dealership brand communicated through video and social media, offering alternative work schedules, and leading with values from the top down rather than dismissing younger applicants outright.
