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If you had a brand new dealership....

AI Summary

# Summary A dealer asks how they would structure processes differently when opening a brand new franchise dealership, particularly around adapting to internet buyers and online marketing without being constrained by legacy systems or resistant employees. The discussion centers on key operational questions including whether to use an Internet Sales Manager/Department versus an Internet Store model, pricing strategy, sales consultant roles, and BDC staffing approaches. One respondent from a dealership that opened two years ago offers to share a detailed article addressing these questions, suggesting practical answers exist based on recent startup experience.

lfinney

Peel'm off the Ceiling
Jun 13, 2009
35
0
First Name
LORI
If you were involved in starting a brand new franchise dealership, what processes would you do different? Many dealerships try to make changes to adjust to the internet buyers and online marketing but they are often held back by the past or by employees that don't accept a new process.

So, I was wondering if you were starting from scratch what would you do?

Here my top questions that we are debating:

Internet Sales Managers/Internet Department versus. Internet Store
(Internet Store - who is responsible if making sure everything is answered?)

Would you make your online prices the same as what you quote every customer?

Traditional Sales Consultants or Product Specialist w/a few Closing Managers

Using Sales Staff in a structured call center for follow-up, BDC, or outsource BDC


So, you guys who have great minds let me hear your thoughts....
and thanks for the help (This ideal new store opens in 5 weeks!) :lmao:
 

✨ AI Highlights

# Summary A dealer asks how they would structure processes differently when opening a brand new franchise dealership, particularly around adapting to internet buyers and online marketing without being constrained by legacy systems or resistant employees. The discussion centers on key operational questions including whether to use an Internet Sales Manager/Department versus an Internet Store model, pricing strategy, sales consultant roles, and BDC staffing approaches. One respondent from a dealership that opened two years ago offers to share a detailed article addressing these questions, suggesting practical answers exist based on recent startup experience.

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