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In Store Processes

CRM reporting is huge. I've used many and find the best to be VinSolutions. In the end, you'll be faced with report values that are as good as what your staff is putting in. If they don't care about proper sourcing, your reporting capability won't matter. If you're going to shop CRM's for one that will improve your reporting, be sure that it won't create more problems than it will solve. I've been guilty of doing that and couldn't regret it more. Find a CRM that works for your group and will provide equal or greater value in all areas. That said, Be sure you're taking duplicate and bad leads out of your close rate report. If you are in fact doing that and still come up with a 4% close rate, you will absolutely be a hero in a few months time. There's no reason you should be closing less than 7%-8% with no effort what so ever. After some tweeking, you should be able to maintain between 10%-12%. Add those deals to what you're doing now and you'll be quickly given the resources you'll need to continue the improvement of your department. Good luck!
 

✨ AI Highlights

Automotive dealers discuss benchmark metrics for in-store sales processes (contact rates, appointment booking, show rates, and close rates), with experienced trainer Jerry Thibeau sharing data showing well-trained dealerships achieve 65% appointment rates and 50% close rates from appointments. The conversation reveals that CRM selection and data quality are critical—Sachin Raja struggles with a 4% e-lead close rate using Autoraptor, while others recommend VinSolutions and Promax for better tracking and reporting capabilities. The key insight is that metrics alone won't drive improvement; success requires proper staff training, accurate data entry, and a CRM platform that enables meaningful performance monitoring.

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