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Incentives are coming back... finally

You're so short-sighted Ryan. Don't you know it is all about the $65,000 Nissan Titan :rofl:
It is smart though, a lot of consumers will simply see the 0% and not pay attention to the 36mo term.

And then it will also appeal to affluent customers who don't care about the payment - but will gladly take advantage of "free" money.