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Is tracking ECR valuable in Sales and Service?

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# Summary The thread explores whether dealerships should track Email Capture Rate (ECR) as a key performance indicator in their sales and service departments, and what business value it provides. The original post asks community members to share their current practices with ECR tracking, how it impacts their operations, and what potential benefits it could offer for dealerships without access to this metric.

P

pandrysi

Green Pea
Mar 26, 2021
3
0
First Name
Peyton
#1
Do you currently track your Email Capture Rate in Sales and/or Service?

How does this bring value to your dealership? What is the value in tracking your ECR?

If you do not have access to this KPI, how could this potentially bring value to your business?
 
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# Summary The thread explores whether dealerships should track Email Capture Rate (ECR) as a key performance indicator in their sales and service departments, and what business value it provides. The original post asks community members to share their current practices with ECR tracking, how it impacts their operations, and what potential benefits it could offer for dealerships without access to this metric.

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