Looking for a Citation Source......"the Internet generates over $??? billion in car sales"

[cardealerseo]

Does anyone know of a reputable source (JD POwer, POLK) where I can find out how much in car sales the internet generates per year?

I need as current a study as possible. This data is going to be the source of a citation on a report I am creating.

Thanks

 

[joe.pistell]

DealerRefresh.com Publishes Dramatic Discovery: 92.5% of all Automobiles Sold were Strongly Influenced by Internet Shopping.

Springfield, IL January 17th, 2012 – DealerRefresh (aka DR), a wholly owned subsidiarity of Jeff Kershnser enterprises in conjunction with a strategic alliance among DR's rabid Dealer audience offers its 1st Dealer Awareness study results.

DR community participants were polled to reveal the impact of the Interweb to it's customers and to gauge their Dealers Top Management's financial commitment to the Interweb.

Jeff Kershner states "Based on our semi-scientific study, our Dealer based community tells us that 92.5% of all sales trace back to the the internet... somehow. Although no one can figure out where they are all coming from, it's quite clear the Internet is the bedrock of all commerce and the car industry is no different."

Mr Kershner continues... "Based on our data, we can safely extrapolate that of the 14.2 million NEW cars projected to be sold in 2012, the Internet will influence a shit load of sales. If you don't like those numbers, or you don't like our quasi-scientific methodology, see Alex Snyder, head of complaints here at DR.".

DealerRefresh would also like to point out findings from the esteemed Internet savant, Mr Scott Paintballer. Mr Paintballer is CEO of the slow motion train-wreck called TruelyWishICouldDoItOver.com.

Mr. PaintBaller is on record stating that if Car Dealers would stop ripping off shoppers, that another 14 sales could be made in Podunk Nebraska alone. For the record, giant killers, Jim "Alpha Dog" Ziegler and Jerry "Not Tebow" Tibeau made note that Mr PaintBallers data should be considered ill-liquid as Podunk Ford is the only Dealer that Mr PaintBaller has DMS access to these days.

DealerRefresh is a Maryland based Interweb company that services a small community of big mouth Dealer nerds that think they know it all (including that Pistell moron). DR has offices in tax havens all over the globe,and, as DR faithful point out, Mr Kershner rarely has time to post anything these days, mostly due to frequent flights to the Carribean to fulfill his ex-patriot status.

 

[ryan.leslie]

Someday, when I'm retired, I hope to have the time to invest in the art of smartass just like you Joe


(I'd like to nominate this post for the DealerRefresh Hall of Fame; that was classic)

 

[cardealerseo]

Mr. Joe you seem to have too much time on your hands!

Still need that source for a citation though. Does anyone have this data? It has to be out there somewhere

 

[lightnup]

I'm sure there's probably numbers out there but, considering how many dealers - including many here on DR - won't attribute a sale to the Internet unless it starts with an email or phone call directly from their website or a third party site first, my guess it that any estimate of Internet-generated sales is probably greatly undercounted.

 

[cardealerseo]

even so....I need a hard number to use as a source!

 

[ddcgreg]

Tom, check out NADA.org and their NADA Data section - although you may not find the exact number you're looking for, the NADA Data 2011 report (showing 2010 numbers) may point you in the right direction! Good luck!

 

[Chip Grueter]

Still need that source for a citation though.

Cessna Aircraft Company | Corporate Jet, Propeller Airplane Manufacturer

 

[joe.pistell]

Cessna Aircraft Company | Corporate Jet, Propeller Airplane Manufacturer

Chip, at first I thought someone hacked your account and put that up there for link food... Curious, I followed the link & started to admire the site and saw: Citation CJ2+

hahahaha... LOVE IT

 

[cardealerseo]

Tom, check out NADA.org and their NADA Data section - although you may not find the exact number you're looking for, the NADA Data 2011 report (showing 2010 numbers) may point you in the right direction! Good luck!

Thanks so much Greg. I should find something I can use at the NADA site!