Does any one have reviews on using iMotors as a lead source ? The Good - The Bad & The Ugly ?
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Looking for feedback on iMotors
- Thread starter danoneil
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AI Summary
# Summary Dealers discussing iMotors as a lead source report mixed results: it's characterized as a cheap, high-volume program that may deliver quantity but often requires significant work for limited returns, though results vary by market. Key practical advice includes tightening geographic radius settings (7-10 miles) to control lead volume and ensuring proper bad-lead rejection settings to avoid duplication with other paid sources. The consensus suggests iMotors may work in some markets but dealers should question whether third-party leads represent their best marketing spend and carefully monitor ROI over time.
- Dec 30, 2009
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- Yago
iWHO?
Just kiddin.
What I've heard from my clients (fyi- I dont sell leads) is that it is a cheap high volume lead program.
It sounds good--lots of leads for little money--until you start working them then it means:
Lot's of work for little return.
However always remeber that everycity/market is a different world and maybe they are great in your area. If a dealer next to you is doing great with them is not going to tell... The feedback that people like me can give you from a different state can be irrelevant.
Just kiddin.
What I've heard from my clients (fyi- I dont sell leads) is that it is a cheap high volume lead program.
It sounds good--lots of leads for little money--until you start working them then it means:
Lot's of work for little return.
However always remeber that everycity/market is a different world and maybe they are great in your area. If a dealer next to you is doing great with them is not going to tell... The feedback that people like me can give you from a different state can be irrelevant.
We just signed up with them about a month ago. I run 2 franchises; Honda & Hyundai. We pulled the radius in very close (7 miles for Honda, 10 for Hyundai) so we wouldn't get flooded with such a high number of leads. So far, they seem to be working well. Just make sure your bad lead rejection settings are set up properly (especially if you have dealix or another paid lead source).
I've also come to find that sometimes, with vendors, what comes in as a "new car" lead actually turns into a used car lead (which is fine - I'll sell them all!).
I haven't really had them long enough to be able to tell you how "filling the pipeline" is going -- touch base with me in a month or 2 & I'll have some feedback.
I've also come to find that sometimes, with vendors, what comes in as a "new car" lead actually turns into a used car lead (which is fine - I'll sell them all!).
I haven't really had them long enough to be able to tell you how "filling the pipeline" is going -- touch base with me in a month or 2 & I'll have some feedback.
They called you to??!! I've been forwarding this guys calls to the E-Commerce director for the dealer group. I'm interested to see what, if any, other opinions there are.
- May 1, 2005
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- Jeff
The power of the new DealerRefresh Power Search - found in the top right of both the blog and here on the forum..
iMotors leads for your dealers Internet Sales Depatment
I'm mostly moving away from 3rd Party Leads. Ask yourself - is it your best money spent?
iMotors leads for your dealers Internet Sales Depatment
I'm mostly moving away from 3rd Party Leads. Ask yourself - is it your best money spent?
It's no fun searching. However, that article was extremely helpful and proves once again the power of DR.
The guy from Imotors called me again yesterday and started the conversation out like we had never talked before. Kinda wierd when I referred him to the E-Commerce director anyways, since I have no say with what happens.....
They say they sell alot of their leads to the manufacturer. I wonder how much truth is behind that statement???
They say they sell alot of their leads to the manufacturer. I wonder how much truth is behind that statement???
✨ AI Highlights
# Summary Dealers discussing iMotors as a lead source report mixed results: it's characterized as a cheap, high-volume program that may deliver quantity but often requires significant work for limited returns, though results vary by market. Key practical advice includes tightening geographic radius settings (7-10 miles) to control lead volume and ensuring proper bad-lead rejection settings to avoid duplication with other paid sources. The consensus suggests iMotors may work in some markets but dealers should question whether third-party leads represent their best marketing spend and carefully monitor ROI over time.
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