New GM logo - what were they thinking?

[Jeff Kershner]

General Motors rolled out a new brand identity and LOGO as part of a drive to increase adoption of EV's. It claims its new look is more "modern and vibrant" than the previous blue square.

What do you think?

 

[Jim Lease]

Wow. Their new color scheme actually goes well with this used GMC Sierra we just took in on trade.

 

[BillVaughnKMC]

Ah, man... We're going to get made fun of so bad tomorrow...

 

[Jeff Kershner]

Wow. Their new color scheme actually goes well with this used GMC Sierra we just took in on trade.View attachment 5264

This that a DIY?

 

[craigh]

I really don't like it. I'm not sure exactly what it is, but it sure feels like a step down from the clean and classic look they had.

 

[Jim Lease]

@ Jeff Kershner - Definitely a DIY job on the truck. Can't say I'm a fan of the truck or the new GM logo. Even Alex would agree that the new GM logo is totally tragic. Heh Heh.

 

[Ryan Everson]

The use of gradient color and beveled edges kills me and will age even worse.

Simply switching it to a single color design makes it a little more tolerable now and into the future IMO.

 

[Dan Sayer]

Ha, sharing this from a FB post I saw this weekend.

 

[craigh]

 

[joe.pistell]