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Pay for Internet Sales Manager/Director

How much are you making as an ISM or Director WITH bonuses?

  • Less than $60,000

    Votes: 45 38.1%
  • $60,001 - $80,000

    Votes: 24 20.3%
  • $80,001 - $100,000

    Votes: 14 11.9%
  • $100,001 - $120,000

    Votes: 17 14.4%
  • $120,001 - $150,000

    Votes: 10 8.5%
  • $150,001 - $180,000

    Votes: 4 3.4%
  • $180,001 - $200,000

    Votes: 1 0.8%
  • $200,001 - $250,000

    Votes: 1 0.8%
  • $250,001 - $300,000

    Votes: 0 0.0%
  • More than $300,000

    Votes: 2 1.7%

  • Total voters
    118
I was an ISM back in 2006, back when an ISM desked, closed, etc. When I left the business in 2016 to join the vendor side most ISM's I came across were basically salesmen who could use the CRM better than the other guys. Still had to run to the desk for everything, no decision making, etc.

As an ISM I was making high 5 figures to low six figures depending on the year in a VW store. As an Internet Director I was making more, but I also had three other hats on at the time, and each had a little pay plan attached to it.
 
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# Summary Alex Snyder initiated a poll to determine average pay for Internet Sales Managers and Directors at dealerships, intending to help professionals negotiate raises. Respondents revealed that ISMs perform extremely broad job responsibilities—ranging from lead management and website/SEO optimization to social media, inventory photography, IT support, and floor sales coverage—while questioning whether their compensation reflects this workload. The overwhelming sentiment expressed frustration that ISM positions are significantly underpaid relative to their actual duties and responsibilities.

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