Post Sale-Pre Recon Advertising: Auction Images vs Stock Images on VDP

[basemmr]

Thoughts?

 

[Marc Freedman]

I'm interested in this as well. You don't want to lose a few days of marketing. I think auction pics are genuine and a good bet for an initial listing, though they may not provide the quality and coverage of your own pics if your dealership has a photo studio.

 

[Tom Freiert]

Market as soon as possible! Black Widow offers imaging solutions to auctions and has the ability to post the images directly to the dealer/buyer with custom overlays and logos before the car ever leaves the auction lot.
https://www.linkedin.com/feed/update/urn:li:activity:6547202596669530112

 

[Marc Freedman]

Tom, I agree. It's definitely ideal to move vehicle pics and listings from auction to dealer. We can do it a few clicks. EZ360 provides similar merchandising tools for our imaging system, as well as video and animation

 

[basemmr]

I'm interested in this as well. You don't want to lose a few days of marketing. I think auction pics are genuine and a good bet for an initial listing, though they may not provide the quality and coverage of your own pics if your dealership has a photo studio.

I agree, auction pictures don't seem to hinder the leads being generated. But at the same time it

Market as soon as possible! Black Widow offers imaging solutions to auctions and has the ability to post the images directly to the dealer/buyer with custom overlays and logos before the car ever leaves the auction lot.
https://www.linkedin.com/feed/update/urn:li:activity:6547202596669530112
View attachment 4206View attachment 4206

Clutch