• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

ProMax Unlimited Sold

Alex Snyder

President Skroob
Staff member
May 1, 2006
3,907
2,882
Awards
13
First Name
Alex
Just came across this message from John Palmer, the CEO of ProMax, on LinkedIn:

John Palmer said:
I want to let all my friends and associates in the auto indusry know that after 23 amazing and wonderful years I have sold ProMax. I want to thank all the fantastic people that I have had the privledlge of working with these last 23 years, you are the reason we were so successful for such a long time! I look forward to the future, new opportunties, and challenges! #promax

Screen Shot 2018-04-09 at 2.26.42 PM.png

Anyone know who bought it?
 
We were acquired by a private equity company. Darian Miller (cto) and myself are remaining as minority partners. The entire management team, along w our team members are staying in place. The infusion of capital along w excellent business resources will help propel us into the future.
 
  • Like
Reactions: Alex Snyder

✨ AI Highlights

ProMax Unlimited was sold after 23 years under founder John Palmer, with a private equity company acquiring the company while keeping the existing management team and two key executives (Shane Born and Darian Miller) as minority partners. The acquisition appears designed to provide capital and resources for growth rather than a shutdown scenario. The specific identity of the private equity buyer was not disclosed in the thread.

Replies Views 5 3,884 Started Last Reply