- Apr 7, 2009
- 5,081
- 2,488
- Awards
- 10
- First Name
- Joe
I love this line Joe. Here is the credit to you, in writing, for when I reuse this for the rest of my life.
Yer welcome.
I don't know where it comes from, It's a gift and it's why I LOVE MARKETING
I love this line Joe. Here is the credit to you, in writing, for when I reuse this for the rest of my life.
Joe. I like this idea... "New Arrival in the Neighborhood" without disclosing the new owners name. I received a had full of sales from it over the time I was doing it. The process was a bit of a pain back then. Maybe they have a more efficient way of doing this now.![]()
# Summary Edzo seeks advice on implementing an effective referral ("bird dog") program at his dealership, struggling with inconsistent adoption among his sales team despite offering $100 per referral. Through discussion, contributors identify that the core issue isn't the incentive amount or timing, but rather lack of consistent asking—recommending instead a multi-touch "carpet bomb" approach that repeatedly promotes referrals across all customer touchpoints (delivery, email, service, signage, anniversary messages) rather than relying on a single moment in the sales process. The key insight is that word-of-mouth referrals require persistent, strategically-timed requests across multiple channels to be effective, combined with creative tactics like "reverse referrals" to neighbors announcing new vehicle purchases.