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TAKE POLL Round Robin or Lead Bucket

Lead Bucket or Round Robin?

  • Lead Bucket

    Votes: 11 55.0%
  • Round Robin

    Votes: 4 20.0%
  • Other

    Votes: 5 25.0%

  • Total voters
    20
I just want to quickly mention I love reading through this forum to see everyones opinion on these type of topics to help change and become one of the best BDC departments out there. I currently run a smaller BDC department with 3 ISMs that handle around 650-750 leads per month. As of right now I am a firm believer that it has to be the "Lead Bucket" system. For a larger BDC department round robin might work but not in our world. The importance of answering a lead as soon as it comes in and not a minute later can't be overlooked. If I were to use the Round Robin system those leads would have a higher chance to be untouched for a longer period of time. I unfortunately can't remember the exact % of how unlikely you are to contact the customer (or to set an appointment) if you don't contact them within the first couple of minutes but it's high.

Not sure if that helps you out, but it's my 2 cents worth.
 

✨ AI Highlights

Automotive dealership professionals debate the merits of three lead distribution systems: round robin (rotating assignments), lead bucket (first-come-first-served from a shared pool), and managed floor (deliberate rotation based on availability). While no single system is perfect, the consensus emphasizes that effective management and monitoring of individual rep performance matter more than the system chosen, and hybrid approaches tailored to each dealership's specific staffing structure (mix of BDC, salespeople, and ISMs) often work best.

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