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Say Goodbye to the Car Salesman??

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#21
This is a very interesting conversation and unfortunately I am limited on time, but felt the need to respond.
Human nature will never change.
People usually do not 'NEED a car', they 'WANT a car'. so they will always justify with logic the emotional reason for a vehicle ....... enter The Car Salesman !
 

✨ AI Highlights

Dealers debate whether internet-empowered consumers have diminished the role of car salespeople, with the original article suggesting customers arrive at dealerships already informed and ready to buy. While some acknowledge that online research has shifted competition to the pre-visit stage, most participants argue that salespeople remain essential because customers still need to physically experience vehicles, require closing assistance, and dealers must compete on service quality rather than information advantage. The emerging consensus is that dealers should invest in customer-centric experiences—transparent pricing, efficient transactions, and product knowledge—rather than traditional sales tactics, though the industry will likely see a shift toward "product advisors" over commissioned salespeople as margins continue to shrink.

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