- Dec 2, 2009
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Scope of the Internet Director
- Thread starter ddavis
- Start date
Stay tuned, my young Padawan....
I'm sorry, I was under the impression that you had thought this through.
The most influential is anyone in the dealership with a bad attitude.
- May 1, 2006
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- Alex
He has
And is in the process of seeing it operate in the real world right now.
Alex, we are talking about John. I'm not sure that he operates in the real world.
- May 1, 2006
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- Alex
We're deep in the CRM development and preparation cave. Occasionally we get out to post on DealerRefresh, but I just sent Quinn back to the cave .....you can thank me later
- Dec 2, 2009
- 1,058
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- 9
- First Name
- John
Quinn is learning to keep his mouth shut. That simple little post has someone's wheels spinning, which makes WEEKS of extra work for me.
But, if I thought Doug could actually understand what I would explain, I'd have written something...
But, if I thought Doug could actually understand what I would explain, I'd have written something...
I can't tell you how good that makes me feel. It's great that I have said something that has inspired you to do some work. If you cut back on the golf, three hour lunches and quit drinking at work you can have the project done in an afternoon.
We're deep in the CRM development and preparation cave. Occasionally we get out to post on DealerRefresh, but I just sent Quinn back to the cave .....you can thank me later
I missed this. We are all indebted to you. You might try "kennel up", it worked on my labs.
✨ AI Highlights
# Summary This thread debates the proper role and autonomy of an Internet Director at a dealership, with participants arguing that internet sales represent the most effective marketing channel yet are often undermined by poor organizational structure and lack of management support. Key contributors identify that Internet Directors face challenges not just from their own responsibilities but from fragmented dealership cultures where floor salespeople and desk managers don't understand or properly handle internet-sourced customers. The core insight is that an Internet Director's success depends critically on GM/GSM backing and autonomy, combined with dealership-wide visibility into the online sales process—not merely getting "buy-in" from managers who may be incompetent or resistant to change.
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