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Smile, DealerRefresh Contest Time

AI Summary

# Summary DealerRefresh launched a July 4th promotional contest encouraging dealers to share creative (or unconventional) advertising ideas for holiday sales, but the thread unexpectedly revealed that several successful dealerships—including Classic Chevrolet—actually close on major holidays rather than run sales promotions. The responses suggest that closing on patriotic holidays to allow staff time off may be a competitive advantage or at least compatible with leading sales performance, challenging the assumption that aggressive holiday promotions are necessary for success.

Nov 4, 2012
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July 4[SUP]th[/SUP] Contest with DealerRefresh:


We all know that you’re ready to dust off that purple gorilla and start filling balloons for your annual July 4[SUP]th[/SUP] sale.

What’s that? You have something better?

Well, let ‘er rip!

DealerRefresh wants to hear the good, the bad, and the WTF are you doing to advertise your dealership’s July 4[SUP]th[/SUP] sale.

The Deets:

Tell us what you’re doing:
Take a picture of your success or fail story with you being the most excited you could possibly be next to winning the lottery, and hashtag it #DealerRefresh.

Then, add it to the forums right here so we can all see.

Contest ends midnight, July 5th and the winner will be announced on DealerRefresh.
 

✨ AI Highlights

# Summary DealerRefresh launched a July 4th promotional contest encouraging dealers to share creative (or unconventional) advertising ideas for holiday sales, but the thread unexpectedly revealed that several successful dealerships—including Classic Chevrolet—actually close on major holidays rather than run sales promotions. The responses suggest that closing on patriotic holidays to allow staff time off may be a competitive advantage or at least compatible with leading sales performance, challenging the assumption that aggressive holiday promotions are necessary for success.

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