"Social media eliminates the need to provide value to your clients."
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Social media gurus nailed in Onion parody
- Thread starter ed.brooks
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AI Summary
# Summary Automotive dealers and industry professionals debate the value and ethics of social media marketing, sparked by an Onion parody about inflated social media promises. The discussion reveals widespread skepticism about ROI, exposes that some prominent figures in the industry use fake followers to inflate their credibility, and ultimately concludes that genuine customer service and follow-up matter far more than fake social metrics or manufactured "friendship" messaging. A key tension emerges between those who see social media as wasteful hype and those who argue it's a legitimate tool when used authentically to enhance customer relationships.
- Dec 30, 2009
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- Yago
It is nice to see that Tim Martell is not the only person that has faked friends and followers for other companies.
- May 1, 2005
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- Jeff
I remember a cartoon where a guy behind the sporting goods counter is holding a fishing lure. He says, "it won't catch fish but it will catch fishermen.
Customers don't want to be our friends. They only want to know if you have a car and what you will sell it for.
Customers don't want to be our friends. They only want to know if you have a car and what you will sell it for.
- Jul 20, 2010
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- Jeremy
You would be amazed at some of the "pros" in our industry have fake followers. use this link and find yours Status People Fake Follower Check — Social Media Management Platform for Business Now im not saying SOME fake followers were done maliciously. 1% of mine are fake. (I have no idea how) But someone Like Grant Cardone who has 270000 followers and has 50% fake (who by the way has deleted my convo about this when I called him on it.)might be skewing the numbers a bit. Im not here bashing because maybe it was a mistake, but if you are a pro, check yourself and handle the situation. Who is going to listen to a fake? Although when the "bots" can start making buying decisions the fakers will be in the drivers seat.
- Apr 7, 2009
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- Joe
You heard it here on DR >3 years ago
"May the Social Media fairies continue to spew rainbows and unicorns so all my competitors take their eye off the ball."
"May the Social Media fairies continue to spew rainbows and unicorns so all my competitors take their eye off the ball."
"Faking" anything is not good business.... dealers that do this continue to perpetuate the image. Shame on them.
I like to shop at Nordstrom. They have nice clothes and great customer service. I will go through periods where I am there fairly often. I definately don't have a negative view of the clothing business.
People don't buy cars every month, every couple of months or every year. They don't like car dealerships and car people. They tolerate us. Their only concern is that you have a vehicle and what you are willing to sell it for.
I want someone to show me the ROI. Not for a few cars a month. I want to see someone killing it.
People don't buy cars every month, every couple of months or every year. They don't like car dealerships and car people. They tolerate us. Their only concern is that you have a vehicle and what you are willing to sell it for.
I want someone to show me the ROI. Not for a few cars a month. I want to see someone killing it.
- Dec 30, 2009
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- Yago
Nor they want to be "family".
When dealers use that on TV I wonder if they think anyone believes it.
✨ AI Highlights
# Summary Automotive dealers and industry professionals debate the value and ethics of social media marketing, sparked by an Onion parody about inflated social media promises. The discussion reveals widespread skepticism about ROI, exposes that some prominent figures in the industry use fake followers to inflate their credibility, and ultimately concludes that genuine customer service and follow-up matter far more than fake social metrics or manufactured "friendship" messaging. A key tension emerges between those who see social media as wasteful hype and those who argue it's a legitimate tool when used authentically to enhance customer relationships.
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