The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job

[Steve Stauning]

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job



Imagine a world where no one ever told you “no.”



Relaxing and enjoyable, right?



Now imagine working on an internet sales team or in a sales
BDC and never hearing a prospect tell you “no” over the phone.







Ahh, you’re now fully entrenched in the Kumbaya Strategy. A
sales existence where you never hear anyone telling you “no.”



Pure bliss… you were really helpful.



Pure bliss… you made a real connection with this prospect.



Pure bliss… they really seemed interested and they liked
you.



Pure bliss… you feel great.



Pure bliss… that is, until you get your paycheck.



The Kumbaya Strategy in Automotive Sales



If most people bought cars, we wouldn’t need sales
managers, salespeople, or a sales BDC. We’d price our inventory like Walmart
and people would just come in, pick the one they like, pay at the register, and
drive home.



While this might...

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[Britta.apfel90]

Who is currently running a Service BDC? Do you think you could benefit in an increase in retention?