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The Mike Roscoe, we never knew.

Jeff Kershner

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Alex and I have a "history" with Mr. Mike Roscoe. Too often, throughout the years of Mike owning Digital Dealer Publication and Conference, for whatever reason(s) we would butt heads.

I have to admit, this side of Mike - Papa Rosko is a character I would have much preferred. Of course it was always Alex’s fault for Mike not liking us.




 
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Def a character! We had our own friendships and beefs. He’s not a bad guy. Def cool to hang out with. He’s living the dream. Sold off the business and is chillin’

I’d leave this industry if I could play guitar professionally and get paid.
 
Alex and I have a "history" with Mr. Mike Roscoe. Too often, throughout the years of Mike owning Digital Dealer Publication and Conference, for whatever reason(s) we would butt heads.

I have to admit, this side of Mike - Papa Rosko is a character I would have much preferred. Of course it was always Alex’s fault for Mike not liking us.






It's hard to believe that through all these years we never knew that Mike Roscoe was a poor impoverished black child who grew up on a Caribbean Island... JIM
 

✨ AI Highlights

Jeff Kershner and Alexander Lau discovered that Mike Roscoe, the former owner of Digital Dealer Publication and Conference, is an accomplished guitarist performing under the moniker "Papa Rosko"—a side of his personality they never witnessed during their professional conflicts with him over the years. The thread captures playful surprise and newfound appreciation from the automotive industry community, with several members expressing interest in his music and imagining him performing at industry events. The key insight is that Roscoe's post-business life reveals a creative, artistic dimension that contrasts sharply with his professional reputation in the dealer community.

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