Tips for Memorizing the Products

[Grandpa2390]

As a new salesman, I'm pretty sure I need to start memorizing all of the kinds of vehicles that we sell. the makes, models, trims, options, etc.

there are so many though. Do you have all of that memorized? Any tips on how to go about memorizing everything? since I can't memorize everything at once, should I prioritize any information over others?

Maybe it isn't necessary to memorize everything. how do you choose what you need to know off the top of your head and what you don't?

 

[Alexander Lau]

Well, you'll never memorize all of the various features on the used cars that have the potential to come through your lot(s). You can try, but probably not worth it with all of the makes, models, trims, options, etc. involved.

As for new cars, which OEM do you represent? IMO, new vehicles are a lot easier (finite amount / year). Everyone remembers things differently, I would try the association game. That's what I used to do at the dealer and agency level, but truth is I'd still have to look stuff up, even when writing content for them. I'd start off by learning the makes and models. Move on to trims, options, various colors in stock (if that matters), etc.

Cheers!

 

[Alex Snyder]

Any good used car salesman will tell you that it is impossible to be the perfect product specialist. It takes a special love of cars to get to know a lot of them. Instead, why not get to understand the engineering behind every car? That way you can be a sea of knowledge; kiddie-pool deep

For example: all cars have crumple zones. Learn how to recognize those and now you're a safety expert in a demonstration. Follow it up with how the gas tank "self-seels" (intentional misspelling because it is mostly BS) itself in the event of a side impact. Learn about how seat belts tension, how airbags deploy, how to recognize radial vs bias-ply tires (even though all cars now have radial tires).

This is all standard "car" stuff that wows and amazes customers who just hop behind the wheel without a second thought.