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TrueCar at NADA

Social Media Accelerates Evolution.
Everyone hates a bully and if Social Media sees you as one, you're in a heap of trouble (see the Arab Spring :). Before Social Media, building consensus against that bully took decades. Now, it takes weeks.
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If your business plan has a flaw that requires you to be 2 faced, AVOID HUBRIS at all costs.
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hubris[ˈhjuːbrɪs],
1. pride or arrogance
2. an excess of ambition, pride, etc., ultimately causing the transgressor's ruin (Literary & Literary Critical Terms) (in Greek tragedy)

Speaking of Hubris... google's getting closer and closer Google knows too much about you - CNN.com