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TrueCar using Zag Dealer Data to Create Value???

I admit, there are things I haven't thought about and are naive about. That's why I'm glad I found this site. Lots of good information. When I speak to my rep there is a nice list of questions that I need to ask. I'm just not ready to jump ship based on a revolt against them.
 
Alex, did you read the last paragraph?
You should pay specific attention to what information is being mined from your DMS system and how that data is being used and/or controlled. Does your new Privacy statement take this sharing into account? If you are an open portal for data mining, you may also find yourself drawn into a complaint about data misuse. You must decide for your store(s) whether it is a good idea to give any vendor or business partner access to your DMS.
 

✨ AI Highlights

# Summary Dealers express concern that TrueCar (owned by Zag) is allegedly using dealer transaction data pulled from their DMS systems to create pricing reports shown to consumers—data dealers may not have knowingly authorized to be shared. The discussion highlights frustration that vendors are profiting from dealer data while potentially undermining dealers' competitive positioning, with one commenter comparing it to someone standing outside your dealership revealing your pricing to customers.

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