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What % of leads are you converting from your website? 5%?

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#11
re: Conversion Rates
The site is but one variable.

Conversion rates can stink regardless....

  • What if you sell exotics and sports cars. Dreamers everywhere.
  • What if you sell Chevy's and there are 12 points in a 30 mile radius and your boss loves black Cobalts w/o air?
See where I'm goin with this?


Conversion rates off the charts, regardless....

  • What if your the only Nissan/Infiniti dealer in your state?
  • What if your company has a conventional ad campaign where you out spend your competitors 10:1.
See where I'm goin with this?

IMO Conversion Rates are best used as an internal scoring system (i.e. change a page, then compare before and after conversions)
 
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# Summary Shereef asks dealers what website conversion rates they're achieving and recommends DealerServe as a low-cost provider ($350-450/month vs. competitors at $700-1200), but receives mixed feedback questioning the company's credibility and site quality. The discussion reveals that conversion rates vary widely (from under 2% nationally to 35% for premium leads) and are heavily influenced by market factors like competition, inventory, and advertising spend rather than website provider alone. The consensus insight is that conversion rates are most valuable as internal performance metrics for A/B testing rather than as absolute benchmarks for comparing providers or dealerships.

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