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Great post on WHY you should be embracing video -
The 3-Part Secret to Video Marketing in 2018 - On Jay Baer's Convince & Convert Blog
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Excerpt -
"We all know video content is rampant, and consumption is on the rise (again, this year). That trend won’t be reversing any time soon. In fact, it’s accelerating, and successful marketers need to get out in front of it. All the content you currently have deployed and all that you will deploy next year is at risk of being completely ignored because of all the other video content coming onto the worldwide stage. Marketers must embrace three specific video content strategies to capitalize on their audiences’ new favorite content format." - Read more
 

✨ AI Highlights

Automotive marketing professionals share their video and photo equipment setups for content creation across different formats (standard video, live streaming, and mobile). Key gear mentioned includes cameras like the Panasonic Lumix G85 and Canon T6i, microphones from Rode and Shure, and lighting kits, with a consistent emphasis on landscape orientation and quality audio. The thread underscores that video content creation is increasingly essential for automotive dealers, with one participant noting that video consumption and marketing effectiveness are accelerating trends that marketers must prioritize.

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