Has anyone else heard Imagic released it's entire sales staff last week (maybe 2, maybe 10, I don't know)? Are they in trouble?
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What's up with Imagic?
- Thread starter crmsales
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AI Summary
A DealerRefresh user asked about rumors that Imagic laid off its sales staff, prompting speculation about company troubles or acquisition. Tom Harsha from iMagicLab clarified that the company actually hired experienced salespeople to capitalize on strong organic growth, but let them go after they struggled to adapt to the company's customer-relationship-focused sales model that relies heavily on word-of-mouth referrals. The key insight is that iMagicLab prioritizes its people-centric culture and existing customer relationships over traditional aggressive sales tactics.
I hear that all is well on their end. Perhaps they are just making some changes and improvements with their staffing...
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Thank you for the concern but the truth is things have never been better at iMagicLab.
Our growth in organic sales and product development over the last 6 to 8 months was so strong we thought we could hire a group of veteran salespeople and boost sales further. iMagicLab has worked tirelessly over the last couple of years to build the company's reputation based on a simple principle that people beyond innovative software will make the difference in the success of a CRM company. 80% of our sales each month come by word of mouth and referrals from existing customers. The veteran salespeople we hired had a difficult time getting their hands around the people concept and our incremental sales beyond what we were already closing with our internal sales team didn't spike as expected.
We landed some large clients over the last couple of years and working side by side with them in the dealership has provided much clarity regarding what it takes to really help dealers sell more cars with CRM. We decided after much thought and review of the sales data to continue investing in support, training, web designers and engineers. Our goal by the end of 2011 is to have the best team of support people and trainers in the industry. We believe we can organically grow the company based on our dealers results with a much smaller sales staff. To clarify, we did not let all of our salespeople go. We kept each salesperson that believed in our "People" vision and could communicate this affectively to future customers. We will continue to add sales team members as we find highly qualified individuals with a core belief and passion for the industry that aligns with the company vision.
New features like DealerVoice and CRMSuccess that translate years of CRM experience into real-time monitoring and proactive engagement will elevate CRM utilization for the average dealer to new levels. Increased CRM utilization and sales through the development of best in class training and support has been my passion for nearly 8 years.
The goal at iMagicLab has always been to help dealers sell more cars. The original vision is alive and well in the halls at iMagicLab. I can't wait to show dealers what we've been up to.
Best,
Tom Harsha
Our growth in organic sales and product development over the last 6 to 8 months was so strong we thought we could hire a group of veteran salespeople and boost sales further. iMagicLab has worked tirelessly over the last couple of years to build the company's reputation based on a simple principle that people beyond innovative software will make the difference in the success of a CRM company. 80% of our sales each month come by word of mouth and referrals from existing customers. The veteran salespeople we hired had a difficult time getting their hands around the people concept and our incremental sales beyond what we were already closing with our internal sales team didn't spike as expected.
We landed some large clients over the last couple of years and working side by side with them in the dealership has provided much clarity regarding what it takes to really help dealers sell more cars with CRM. We decided after much thought and review of the sales data to continue investing in support, training, web designers and engineers. Our goal by the end of 2011 is to have the best team of support people and trainers in the industry. We believe we can organically grow the company based on our dealers results with a much smaller sales staff. To clarify, we did not let all of our salespeople go. We kept each salesperson that believed in our "People" vision and could communicate this affectively to future customers. We will continue to add sales team members as we find highly qualified individuals with a core belief and passion for the industry that aligns with the company vision.
New features like DealerVoice and CRMSuccess that translate years of CRM experience into real-time monitoring and proactive engagement will elevate CRM utilization for the average dealer to new levels. Increased CRM utilization and sales through the development of best in class training and support has been my passion for nearly 8 years.
The goal at iMagicLab has always been to help dealers sell more cars. The original vision is alive and well in the halls at iMagicLab. I can't wait to show dealers what we've been up to.
Best,
Tom Harsha
Last edited:
✨ AI Highlights
A DealerRefresh user asked about rumors that Imagic laid off its sales staff, prompting speculation about company troubles or acquisition. Tom Harsha from iMagicLab clarified that the company actually hired experienced salespeople to capitalize on strong organic growth, but let them go after they struggled to adapt to the company's customer-relationship-focused sales model that relies heavily on word-of-mouth referrals. The key insight is that iMagicLab prioritizes its people-centric culture and existing customer relationships over traditional aggressive sales tactics.
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