• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Which CRM are you using?

Which CRM/ILM is your dealership currently using? Multiple answers are okay.

  • ADP CRM

    Votes: 37 12.3%
  • AutoBase

    Votes: 27 8.9%
  • Dealer.com LeadMachine

    Votes: 11 3.6%
  • Dealer Peak

    Votes: 4 1.3%
  • DealerSocket

    Votes: 35 11.6%
  • eLeads

    Votes: 31 10.3%
  • Higher Gear

    Votes: 15 5.0%
  • iMagicLab CRM or ILM

    Votes: 28 9.3%
  • Reynolds Contact Manager

    Votes: 36 11.9%
  • Votenza

    Votes: 2 0.7%
  • WebControl ILM

    Votes: 8 2.6%
  • Other

    Votes: 47 15.6%
  • VinSolutions (added 4/15/2009)

    Votes: 35 11.6%
  • Izmo iCRM (added 1/11/2010)

    Votes: 1 0.3%
  • AutoAccelerator CRM (added 9/20/2011)

    Votes: 10 3.3%
  • TCC Total Customer Connect (added 2/17/2012)

    Votes: 1 0.3%
  • CarResearch XRM (added 7/12/2013)

    Votes: 5 1.7%

  • Total voters
    302
Anyone using Dealer.com's Lead Machine?

Yes, but not fully. However, I will say that if we were on a different CRM than iMagicLab (and the other CRM wasn't great with Internet Leads), I would probably start using DDC's LeadMachine as my ILM.

AJ - we used to be on ADP CRM. Fortunately I had iMagicLab ILM from our AutoBase days, but if we didn't I would have used Dealer.com's ILM.
 
Yes, but not fully. However, I will say that if we were on a different CRM than iMagicLab (and the other CRM wasn't great with Internet Leads), I would probably start using DDC's LeadMachine as my ILM.

AJ - we used to be on ADP CRM. Fortunately I had iMagicLab ILM from our AutoBase days, but if we didn't I would have used Dealer.com's ILM.



Thanks, that was the feedback I needed!
 
Please if you people dont mind can you tell me what is CRM? tHAT WOULD HELP ME IN SELECTING ONE OPTION HERE...

Please advise:cry:


__________
I tried to spam through my signature and look where it landed me.
 
Last edited by a moderator:
Please if you people dont mind can you tell me what is CRM? tHAT WOULD HELP ME IN SELECTING ONE OPTION HERE...

Please advise:cry:

Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service. [1]
According to Forrester Research, spending on customer relationship management is expected to top $11 billion annually by 2010, as enterprises seek to grow top-line revenues, improve the customer experience, and boost the productivity of customer-facing staff.[2]

http://en.wikipedia.org/wiki/Crm_software#cite_note-1
From the Wiki
 

✨ AI Highlights

# Summary Automotive dealers share their experiences with various CRM platforms, with iMagicLab, Reynolds Contact Management, and eLead emerging as popular choices, each praised for specific strengths like penciling capabilities, survey tracking, and integrated desking tools respectively. A key insight across multiple posts is that CRM adoption among sales managers and general managers critically depends on having integrated desking functionality that forces management engagement, since managers' reluctance to use the system directly undermines salespeople's compliance. The thread reveals that while feature depth matters, usability, DMS integration, and strong technical support are equally important factors in dealership CRM satisfaction.

Replies Views 203 127,742 Started Last Reply