- Nov 4, 2012
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@Kelly Wilson How we've missed you! I'm so happy you've stopped by. YES! You need to move that site!
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Will you increase mobile ad spend? Have you already?
- Thread starter JessicaRuth
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- Nov 4, 2012
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- Jessica
Interesting that they say Remarketing is shrinking. I will have to do some thinking about that and why it would be happening if it's still the dominant avenue. Maybe remarketing doesn't work as well on mobile?
Either way, thanks for interrupting TrueCarRefresh with something else
Ehhh....we get on a roll sometimes, don't we?
It works on mobile.
Here's some stuff...
- May 1, 2005
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- Jeff
Whoaha it's Kelly coming out from under the rock. Nice to see you rejoin the community.
So when you say it's NOT performing well, can you elaborate? Curious.
✨ AI Highlights
Automotive dealers are increasingly shifting ad spend toward mobile as mobile search volume surges, yet many dealerships remain slow to adopt mobile advertising strategies—often due to lack of awareness or vendor inertia. The discussion reveals a competitive advantage for dealers who implement properly optimized mobile campaigns, with evidence showing mobile users frequently outperform desktop users in engagement and conversion metrics. The key insight is that mobile optimization failure often stems from poor execution (non-responsive landing pages, outdated content) rather than mobile advertising's effectiveness itself, and dealers investing thoughtfully in mobile are gaining significant competitive advantages.
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