• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Would you color code your used cars?

Nov 4, 2012
462
110
Awards
6
First Name
Jessica
Used inventory graded by bronze, silver, gold, blue.

Orlando dealer color codes his inventory based on its condition and says it increased sales. By A LOT.

"The stores now advertise and organize their used inventory in four grades, all clearly differentiated on his sales lots with window stickers in blue, gold, silver or bronze, depending on the degree to which Wilson has reconditioned and warrantied them."

Do you or would you ever do this?

Full article
 

✨ AI Highlights

A DealerRefresh discussion about an Orlando dealership's inventory color-coding system that grades used cars as bronze, silver, gold, or blue based on condition and reconditioning level, with the dealer reporting significant sales increases from this approach. Participants express cautious interest in the strategy, with one commenter noting the potential effectiveness of visual grading combined with clear messaging, though others remain skeptical about whether the method would work universally.

Replies Views 1 1,895 Started Last Reply