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Dealertrack — DealerRefresh Vendor Library
Dealertrack provides F&I software, e-contracting, and dealer management tools including a widely used lender network and DMS platform.
D
About suggest a correction →
Dealertrack provides F&I software, e-contracting, and dealer management tools including a widely used lender network and DMS platform.
What you do with it
route credit applications and e-contracts through a broad lender network, so they can fund deals faster without managing separate lender relationships manually
When a dealer needs to submit and process financing contracts with multiple lenders
manage core dealership workflows inside a single DMS platform, so they can run consistent, connected operations without juggling disconnected systems
When a dealer is running daily operations across sales, F&I, parts, and service
open DMS data through an API program (OpenTrack) at lower cost than proprietary competitor programs, so they can connect preferred vendor tools without paying premium integration fees
When a dealer wants to reduce integration costs and share real-time DMS data with third-party vendors
Community evidence → Stable
The DealerRefresh community broadly acknowledges Dealertrack's position as a major DMS and lender-network platform, but sentiment skews negative on day-to-day execution. Recurring complaints center on poor reporting capabilities, browser compatibility failures that caused measurable lead loss, unreliable timekeeping and F&I document functions, and customer support that left critical bugs unresolved for extended periods. Positive voices point to OpenTrack's affordable API access, competitive DMS pricing without long-term contracts, and at least one smooth DMS conversion experience with clean data transfer. The Cox Automotive acquisition added a layer of concern about data consolidation and anticipated price increases, leaving many participants skeptical about the platform's long-term dealer-friendliness despite its scale.
Reporting and data quality deficiencies3 mentions
Browser and compatibility failures causing lost leads or broken workflows4 mentions
DMS conversion experience (data transfer and employee adoption)4 mentions
Customer support responsiveness and quality3 mentions
OpenTrack API as affordable integration alternative2 mentions
Cox/Dealertrack acquisition and data consolidation concerns2 mentions
DMS pricing and contract flexibility2 mentions
CRM limitations relative to competitors3 mentions
Market consolidation reducing dealer choice and innovation2 mentions
DMS 2.0 web platform transition2 mentions
89 mentions · 11 positive · 26 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEGATIVE
"legacy DMS providers (Reynolds, ADP, DealerTrack) should evolve to integrate CRM functionality and other tools into a unified platform...participants recognize that the entrenched DMS providers lack innovation incentives and that true integration faces significant technical hurdles"
Evolution of CRM to include DMS functions? →
NEGATIVE
"A dealer asks whether DealerTrack was involved in the TrueCar DMS scandal before granting them inventory access. Another user clarifies that DealerTrack actually owns 15-20% of TrueCar, prompting the original poster to audit what data DealerTrack can currently access."
Dealer Track, where they working with the TrueCar DMS scandal? I can't remember.. →
NEGATIVE
"GM's new accessories digital solution (powered by DealerTrack, Chrome, and VehAttire), criticizing it as poorly designed for non-technical end users like salespeople, parts staff, and service advisors"
GM Accessories Digital Solution →
NEGATIVE
"how each innovation (CRM, Dealertrack, syndication) emerged to address issues caused by previous technology"
Are Tech Vendors Solving Business Problems? →
NEGATIVE
"An Arkona-DealerTrack question... Wonder if anyone knows because Lord Almighty, you can't get through to Arkona on the phone."
Arkona - down and out??? →
NEGATIVE
"rather than relying solely on software platforms like DealerTrack"
I am lost in the world of finance...please help! →
NEGATIVE
"potential acquisition by DealerTrack, and leadership changes following market share decline"
Come On Reynolds! →
MIXED
"discussion of the platform's strengths (OpenTrack integration capabilities, low vendor costs, cloud-based architecture, friendly staff) and significant weaknesses (limited functionality compared to competitors like ADP and Reynolds, poor customer service, quality issues)"
DealerTrack Arkona Operating System →
MIXED
"our experiences in the first 30 days after going live with Arkona (Dealer Track DMS)"
30 Days on Arkona →
MIXED
"Dealertrack DMS users share their early experiences transitioning from the legacy IBM iSeries console to the new web-based DMS 2.0 platform. While users praise the browser compatibility and new Business Office features, they report workflow challenges including reduced keyboard shortcuts and tabbing functionality, with some departments (like Parts) preferring the faster legacy system and others encountering freezing issues during heavy general ledger posting."
DMS 2.0 →
MIXED
"The thread discusses Cox Automotive's $4 billion acquisition of Dealertrack and its implications for dealers, with particular concern about data consolidation across Cox's portfolio (Dealer.com, AutoTrader, Manheim, XTime, KBB, and others). Key concerns raised include the company's access to comprehensive dealer and customer data across the entire sales lifecycle, potential product integration challenges, and anticipated price increases following the pattern of past acquisitions."
Cox Automotive to buy Dealertrack in $4 bln all-cash deal →
MIXED
"switching from Reynolds to DealerTrack DMS, asking about data loss and conversion challenges. Respondents share mixed experiences: one strongly warns against the switch due to data loss and poor employee adoption"
Looking to make a change →
MIXED
"Dealertrack Technologies announced its acquisition of Dealer.com for approximately $620 million in cash plus 8.7 million shares, combining two major automotive software providers. Forum participants expressed optimism about the deal, though opinions varied on execution—some hoped Dealer.com's superior design and user interface would improve Dealertrack's products"
Dealertrack agrees to buy Dealer.com? YES →
MIXED
"A Ford dealer (Claire Kultgen) shares their experience switching from Reynolds to DealerTrack after 25+ years, reporting a smooth transition aided by thorough data verification, while another dealer (Eley Duke) warns that switching from ACS to DealerTrack proved rougher due to data transfer issues with parts and service data."
DealerTrack Installation Comments →
MIXED
"DealerTrack's acquisition of eCarList sparks debate about whether dealership technology should consolidate into single unified platforms or remain modular with best-of-breed separate products."
another one bites the dust... →
NEUTRAL
"use RouteOne or DealerTrack payoff requests for liened vehicles, which include customer-signed title handling instructions"
Obtaining Trade-In Titles - Fastest Way? →
NEUTRAL
"Jason L is evaluating a switch from Higher Gear CRM and seeks peer feedback on DealerTrack's CRM offering"
DealerTrack CRM →
NEUTRAL
"analytics tools (vAuto, First Look, CDM, VinSolutions, DealerTrack AAX)"
Inventory Management Software →
NEUTRAL
"DealerTrack's Salesmaker desking solution, which the company plans to expand into a full CRM/ILM platform. The thread reveals that Salesmaker has very low dealer adoption rates, with minimal community response to inquiries about real-world usage or demos."
DealerTrack Salesmaker - anyone using it? →
NEUTRAL
"requiring hands-on experience with Reynolds & Reynolds, ADP, or DealerTrack software"
DMS Integration Specialist Needed-Contract →
NEUTRAL
"The thread discusses whether a reported $1 billion Dealertrack acquisition of Dealer Authority was an April Fools' joke, which it was"
April Fools joke??? →
NEUTRAL
"use of industry-standard platforms (DealerTrack, Dealer Socket, Dealer.com)"
BDC Coordinator/Supervisor - Norfolk/Va Beach Area →
NEUTRAL
"A Dealertrack user asks whether their DMS supports 'power posting,' a feature their office manager mentioned exists in ADP and REYREY systems."
"Power Post" →
NEUTRAL
"The thread debates which CRM platform Cox Automotive will standardize on after acquiring DealerTrack (which owned multiple CRMs) while already owning VINSolutions and Dealer.com. A definitive answer emerges mid-thread when a user shares a February 2016 press release confirming Cox chose VINSolutions as its primary CRM, with DealerTrack customers migrating over 24 months."
DealerTrack VS DDC VS VINSolutions - But Cox still Wins →
NEUTRAL
"A dealer using multiple disconnected systems (ELeads CRM, CDK DMS, VAuto, Route 1, and DealerTrack)"
TOTAL INTEGRATION SOLUTIONS →
NEUTRAL
"Web Based version of DealerTrack supports switching to a non-GUI (command-line) interface using the Control+E shortcut that works in other versions, noting that DealerTrack support was unable to confirm this capability"
Web Based DealerTrack →
NEUTRAL
"A dealer planning to migrate from Reynolds to DealerTrack seeks advice on exporting data from Reynolds' IDM application"
Reynolds IDM data(not EDM)...anyone successfully exported it out? →
NEUTRAL
"John Bergquist solicits feedback from Dealertrack users about adding paper scanning and automation capabilities to their DMS, proposing to offset implementation costs through an Accounts Payable Automation & Rebate program."
Dealertrack User Feedback Wanted - Add Paper Scanning Capability →
NEUTRAL
"Dealertrack is hiring a Dealer Outreach/Support Specialist in North Hills, New York to manage relationships with existing customers and gather feedback on their platform experience."
Dealer Outreach Specialist →
NEUTRAL
"Dealertrack is hiring a Regional Sales Manager for Sacramento to focus on client retention and revenue growth in Northern California, with responsibilities including relationship management, new client onboarding, and monthly YOY revenue tracking against 2017 goals."
Regional Sales Manager RTS - Sacramento (Dealertrack) →
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