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Digital Dealer Conference — DealerRefresh Vendor Library
Digital Dealer Conference & Expo is a biannual automotive industry conference and expo — held in spring (DealerPoint) and fall (Digital Dealer Conference…
Digital Dealer Conference
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Digital Dealer Conference & Expo is a biannual automotive industry conference and expo — held in spring (DealerPoint) and fall (Digital Dealer Conference & Expo) — that brings together dealership leaders, OEMs, solution providers, and thought leaders for education, networking, and hands-on access to the latest automotive retail technology. It also operates year-round media properties including Dealer Magazine, DigitalDealer.com, and the Digital Dealer Now on-demand training platform. The event is focused on helping dealers improve marketing, advertising, sales, and dealership operations performance.
What you do with it
attend structured education sessions led by industry practitioners and thought leaders, so they can return to the dealership with actionable tactics to improve sales and marketing performance
When a dealership leader needs to stay current on marketing, technology, and operational best practices
walk the expo floor and meet vendors face-to-face, so they can make faster, more informed vendor decisions without lengthy separate discovery processes
When a dealer or vendor wants to evaluate new retail technology and solution providers in one place
participate in a concentrated in-person gathering of dealers, vendors, and OEM stakeholders, so they can build and maintain a trusted professional network that compounds value over multiple years
When an automotive retail professional wants to strengthen relationships with peers, speakers, and industry voices
Community evidence → Stable
The DealerRefresh community—spanning dealers, vendors, and industry contributors—speaks about Digital Dealer Conference with predominantly positive sentiment, citing consistent value in education sessions, speaker quality, and the irreplaceable density of peer networking across many years of attendance. Long-tenured attendees specifically highlight relationship-building and face-to-face vendor access as the conference's most durable returns. Vendor discovery and deal-making on the expo floor are mentioned as concrete outcomes, with at least one member crediting an Orlando event directly with a signed vendor contract. The sole notable negative is an isolated account of a personal ban from a micro-conference, and there is no recurring community criticism of content quality, cost, or relevance.
Peer networking and relationship-building8 mentions
Educational session quality and speaker content9 mentions
Vendor discovery and expo floor access4 mentions
Long-term loyalty and repeat attendance5 mentions
Conference as a venue for product/service launches3 mentions
Virtual/format adaptation (COVID pivot)1 mention
Access or conduct issues1 mention
71 mentions · 35 positive · 6 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Digital Dealer recently announced plans to pivot its in-person conference and expo – originally scheduled to take place Sept. 15-17, 2020 in Las Vegas, NV – as an entirely virtual experience. Digital Dealer Virtual, October 6-7, 2020, will bring the auto retail community back together again to reconnect, reinvent and reignite growth through powerful networking and learning opportunities."
Digital Dealer Offers an Entirely Virtual Conference & Expo Experience | Oct. 6-7, 2020 →
POSITIVE
"At a luncheon, I once sat next to Tim Westergren (Pandora Founder and CEO) at a Digital Dealer conference in NJ."
Advertising on Pandora and the ROI for car dealers →
POSITIVE
"While many of you have been waiting for this semi-annual review of the Digital Dealer conference on DealerRefresh, many others have been getting a 'play by play' analysis of the conference via Twitter, Facebook, industry blogs, and more, with real time updates, photos, and even video."
Digital Dealer 11 Review by Kevin Frye →
POSITIVE
"if you havent booked your digital dealer conference tix for oct 12-14 yet, do so now! its not too late and it will provide extremely useful info and answer most of the questions and concerns you are facing right now. It has for us over the past 5 years"
Anyone have advice for the overwhelming amount of vendors these days? →
POSITIVE
"Attending the Digital Dealer conference this year provided some great takeaways for heading into 2016."
What should we spend our time (and dollars) on in 2016? →
POSITIVE
"Well, maybe tired is a better word. I ran my first Tough Mudder the weekend before Digital Dealer, and for one day, I beat Father Time - though he took revenge on me that night as I nursed multiple bruises, scratches, and sore muscles from running 10+ miles in the mud and tackling 23 tough obstacles. And less than a week later I ran a half-marathon the Sunday before Digital Dealer. Why do I bring this up? After finishing the race, I cleaned up and boarded a plane to fly down to Digital Dealer, tired and sore. When I arrived at The Rosen Shingle Resort, I was welcomed to my room with a bottle of wine and a selection of food. Now that is a great way to start Digital Dealer 14!"
Digital Dealer 14 Review with Kevin Frye →
POSITIVE
"Another fun time was had by all at the 7th Digital Dealer Conference which was held in Nashville, and yes, a few "car-bombs" were enjoyed after a great day of sessions."
7th Digital Dealer Review by Kevin Frye →
POSITIVE
"There is a lot to catch-up on after a few days at the Digital Dealer Conference.....and I don't know what else to say other than WOW!"
AutoTrader.com Pricing??? →
POSITIVE
"will release the next generation of its Pre-qualified Payment Marketing service at the upcoming 10th Digital Dealer conference in Orlando, Florida"
Any DriveItNow Experiences? →
POSITIVE
"Kevin Frye, a well-known automotive digital marketing figure, shares his first-hand review of Digital Dealer 24 held in Orlando, blending personal anecdotes with conference takeaways."
Digital Dealer 24 Review with Kevin Frye #DD24 →
POSITIVE
"This was the first time that I attended digital dealer. For me, it was an excellent experience... Having the ability to speak in person with every vendor offering a solution to what I was trying to do was invaluable to me."
Digital Dealer 12 - #DD12 - What did you think? →
POSITIVE
"I signed up with Dealers United while I was in Orlando at the Digital Dealer Conference last month."
Dealers United first offering for dealers? What do you think? →
POSITIVE
"The 6th Digital Dealer Conference will be held on April 19-21, 2009... The agenda looks jammed packed"
Digital Dealer 6 Conference - Are you going? →
POSITIVE
"I'm looking forward to learning from the gurus at the Digital Dealer Conference in Vegas later this month, as to what works in selling more cars."
Social Networking is more popular than emailing! What does that mean? →
POSITIVE
"Last year I attended both the Synergy Session in New Orleans and the Digital Dealer Conference in Orlando."
Synergy Sessions 2009 in Atlanta →
POSITIVE
"Several automotive industry professionals announced their attendance at the Digital Dealer conference in Atlantic City in May and expressed interest in meeting up in person. The conversation revealed genuine enthusiasm for connecting with fellow DealerRefresh community members"
Digital Dealer - Atlantic City?? →
POSITIVE
"He also announces plans to present findings from a fixed ops SEO study conducted by Cody Jerry and the SEMD team at the spring Digital Dealer conference in Tampa on May 10."
How to Beat Independent Repair Shops in Google Search →
POSITIVE
"Kevin Frye's review of Digital Dealer Conference #DD26, positioning it as a valuable resource for industry professionals who cannot attend in person"
Kevin Frye's Review of Digital Dealer #DD26 →
POSITIVE
"a smaller but high-quality automotive industry event that brings together progressive dealers and innovative technology providers"
2022 Digital Dealer Tampa Take-Aways →
POSITIVE
"Ryan Lucia announced he would be attending Digital Dealer Conference (DD7) and invited DealerRefresh members to meet him in person to discuss chat, SEO, internet marketing, and internet sales department structure."
Digital Dealer Conference →
POSITIVE
"Several automotive professionals are discussing their attendance and session plans for the Digital Dealer conference in Las Vegas... The thread highlights the value of the conference for networking and learning from high-performing dealers' proven sales strategies."
Digital Dealer in Las Vegas →
POSITIVE
"Autobase Announces Joint Presentation with Bill Leek and Shaun Kniffin at The 9th Digital Dealer Conference"
Autobase Announces Joint Presentation with Bill Leek and Shaun Kniffin at The 9th Digital Dealer Conference →
POSITIVE
"Dane Saville announces a Digital Dealer conference session where CEO Dave Spannhake will present competitive benchmarking data on dealership performance in SEO, PPC, and social media marketing against industry averages."
How Do I Stack Up to My Competition? - Session at Digital Dealer →
POSITIVE
"I will be at DD11 and would welcome the chance to have a Dealer Refresh meetup. This will be my first Digital Dealer Conference"
Digital Dealer 11, Are You Going? →
POSITIVE
"By default, I have been loyal to Digital Dealer as I have attended those since the very early conferences, and the biggest value I draw from attending something like this is meeting with the other people I know in the industry. I have a great network of people that I respect highly and am great friends with from the early DD conferences, and I know that when I attend Digital Dealer, I will typically see most of them... I have also been a speaker at several of the most recent Digital Dealer conferences, which has been a great experience."
Since DR is the only forum NOT sponsoring a conference this fall... →
POSITIVE
"Jeff Kershner highlights Kevin Frye's reputation as a dedicated dealer presenter at Digital Dealer conferences and directs the community to his detailed review of Digital Dealer 24, which took place in Orlando, FL"
A Review of Digital Dealer 24 by Kevin Frye →
POSITIVE
"DealerRefresh members can save $100 per team member on DD21 (Digital Dealer Conference & Exposition) registration by using promo code 'dealerrefresh' at checkout. The event takes place August 8-10, 2016 in Las Vegas and features 100+ exhibitors and 1,000 attendees focused on advancing dealership operations and technology."
Get $100 Off DD21 Registration for Each Team Member →
POSITIVE
"The winning question will be featured and discussed by industry experts at the Digital Dealer Conference & Exposition in August 2016."
FREE trip to Digital Dealer 21 (really!) →
POSITIVE
"I heard a great quote that was attributed to Kevin Frye in his presentation at the Digital Dealer conference as it related to Facebook and social media sites."
Facebook #1 Referrer to my site??? →
POSITIVE
"I'll address this topic and more at the upcoming Digital Dealer Conference in Nashville where I will be speaking on Selection, Hiring, Orientation, and Training for the Internet Department."
Change Please - Who We Hire and How We Hire →
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